Bobber is a Russian company breaking into the American market.

Role: Copy for Bobber’s launch of Mug


Create product copy for Amazon and social media that positions the Bobber Mug as the ultimate office companion to drive sales

The Bobber Mug was beautifully designed, but the existing content focused too much on features (double-walled, durable, stylish). What was missing was storytelling. Mug became positioned as the perfect office companion. 

Challenge: How do we make someone feel like this isn’t just another mug, but their mug — the one that belongs on their desk every day?

Results:
3% conversion rate

about the project