The world’s #1 women’s health app. 380M+ downloads. 70M monthly users.
As a market leader, Flo’s challenge wasn't brand awareness but delivering a constant stream of high-quality freemium content that would encourage users to covert to the paid subscription. The company needed a partner to:
Promote Monetization & Conversion: Help launch a new in-app "stories" feature that was so valuable and engaging it would become a key driver for converting free users to a paid, premium plan.
about the project
Process and Results
Process: Designed the story framework for pregnancy tracking, collaborating with medical experts to ensure accuracy while pushing for topics that users actually cared about, topics that drove engagement and upsells.
The Result: The Stories feature became a conversion driver, turning trials into paid subscriptions. The scalable content system built still powers Flo’s app today, delivering value (and revenue) at massive scale.
Content that converts. Systems that last.
about the project
"Ryen delivered every project sharp, strategic, and fast .”
She's a must call.”
- Natali, Flo
King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of their games.
