Child Core 1:1 Coaching by Child Care Specialists.
Goal: Help more families feel confident enough to request a consultation by rewriting the
website copy to speak clearly about what a child life specialist is and why it matters for both
children and caregivers.
Background: When I first reviewed the Child Core site, the language was vague.
Visitors weren’t sure what a child life specialist does. There was too much clinical jargon
instead of clear language. The calls to action were not compelling enough to make someone take the next step.
All this created hesitation:
people landed on the site, felt somewhat inclined but unsure, and left without booking a
consult.
about the project
Process and Results
Process: Audit – Reviewed the site to spot unclear messaging, jargon, and weak CTAs.
Research – Looked at how families talk about medical challenges and compared competitors to find Child Core’s unique voice.
Framework – Built a clear flow: what a child life specialist is → why it matters → how Child Core helps → how to book.
Rewrite – Simplified language, added warmth, and spoke to both children’s and caregivers’ needs.
Optimize CTAs – Made consultation requests obvious with clear, outcome-focused calls to action.
Refine – Iterated tone to feel empathetic yet authoritative, ensuring families felt confident taking the next step.
Results: 27% increase in consultation requests.
Conversions aren’t earned through manipulation; they’re earned through clarity, empathy, and
trust.
About the project
"Ryen knows exactly what she is doing. She nailed our messaging and I'm thilled
with the results.”
- Adrienne, Child Core
